You never start from a blank screen.

Takes one job posting and your record, and builds a web page that pitches you for that one role, designed in that company's own style. It starts by walking the company's real site in a browser and measuring the computed styles, so the page matches what the brand actually does, not what a stylesheet claims. Not a template swap. One company, one role, one page. This is the live demo in the intro session.

Three finished examples: joseplatero.com/pointclickcare, joseplatero.com/affirm and joseplatero.com/thomsonreuters. Read those before you build one. They teach more than the instructions do.

Takes what you are actually good at, what you actually care about, and what the market is actually doing, and gives you a short ranked list of companies and role titles worth your time. With a written reason for each one, so you can say out loud why you are applying there.

This is the longer version of the intro session exercise, for when you have real job postings in front of you. Open the file and fill in the four bracketed fields at the top before your first run.

Reads writing you have already done, learns how you actually sound, then drafts LinkedIn posts and newsletter issues in your voice instead of in robot voice. Includes a step where you throw away drafts that do not sound like you, and the comment first LinkedIn approach. Documenting your journey, never promoting yourself.

Remembers people properly: who they are, what they care about, what they are working on, what you last talked about. Then, once a week when you sit down and ask, it tells you who you have been quiet with and drafts a message you rewrite in your own words and send yourself. Nothing pings you and nothing sends for you, on purpose. Most people only reach out when they need something. That is exactly why it does not work. This is your relationship engine: thoughtful at scale, never mechanical.

Includes an optional room catalogue: one file that records which meetups, panels, workshops and community groups were actually worth attending, so after three months you have your own map of the local scene instead of a list that went stale.

You give it the job description and who is interviewing you. It gives you a read on that person: what they are looking for, how they judge, which of your stories to tell, what they will likely ask, and what to ask back. A round is one conversation in a hiring process, and there are usually four or five. Each one wants something different.

For when the offer arrives, weeks after the course. Reads the whole package, suggests an anchor and a counter, drafts your reply, and rehearses the call with you. An anchor is the first number said out loud, which sets the middle of everything after it. The first number is rarely the last.

It prepares and rehearses, and that is the whole job. It is never legal, tax, or financial advice, and it will not tell you what the market pays. You bring the research. For a contract question, pay a lawyer for an hour.

The morning watch. Builds your target list by interview, then checks every company daily: real news with links, open roles matching you, NEW flags. A quiet day reported as quiet.

Download scout.md

Your resume, read the way a hiring manager reads it: the ten second scan with an honest call, then three ranked fixes rewritten only from facts already on your page.

Download audit.md

The audit's fixes, worked with you one question at a time. Your answers are the only new material. Nothing invented, ever.

Download rewrite.md

One resume shaped for one posting: the match map, the targeted rewrite with reasoning visible, and the honest gap report.

Download tailor.md

Write your career once in one file, then render it into whichever format fits the person you are trying to reach. A plain CV for the portal. A memo for a consultancy. An API reference for an engineering team. A museum retrospective for a long career. Twenty formats, each with the mapping worked out.

The idea underneath it: people already know how to read a pricing page. When your record arrives in that shape they read it fluently, and they remember it, because nobody else sent one. It never invents a number and never turns "contributed to" into "led".

These are folders and files you make, not kits you install. The second brain is one folder that holds everything: people, projects, writing, proof. The mentions ledger is one file where you write down every mention, quote, photo and screenshot of your work as it happens. Proof only adds up if you catch it. Most people lose theirs.