Aim
Find the roles that actually fit you: your expertise × your interests × where the market is. You leave with a short, sharp target list. The opposite of spray-and-pray.
For International Product Builders
Land your first North American product role.
Your experience is not worth less here. It is just untranslated. This is the system that translates it: for PMs, designers, makers, and builders who refuse the void.
100s of Product Builders Taught
45+ Person Product Org Led Today
5★ Rated Mentor
"Hi, I'm Jose. I built this because no one built it for me."
My family left El Salvador during the civil war when I was three. I grew up in Canada watching my parents rebuild from zero. So I know exactly what it costs to start over in a country that does not yet know what you are worth.
I won't pretend I broke into this market as a foreign-trained newcomer. I didn't. I have spent my career on the other side of the table: hiring product people, and mentoring hundreds of international builders through this exact transition. I know what gets someone hired here, because I am one of the people who decides.
Today I am a Director of Product, Design & MarTech at Air Canada | Aeroplan, leading a team of 45+ people. Your experience is not worth less here. It is just untranslated. This curriculum is the translation layer: the specific moves that actually work in US and Canada tech companies.
Where I work & teach
Air Canada · Aeroplan
BrainStation
Queen's · Smith School
The Curriculum: Aim · Attract · Convert · Connect
Stop sending applications that get no reply. Build a system that makes the right people come to you, with AI doing the heavy lifting.
Attract
Build a presence that pulls the right people to you. Use social and digital channels to market yourself properly, so opportunities start finding you.
Convert
Resumes and portfolios targeted to your list. Built to translate your experience into what North American hiring teams recognize, and to land the interview.
Connect
The real way to network: relationships over transactions. Build a network that grows in value for years, not one-off asks that go nowhere.
Built with Claude Code
You don't just learn the system. You build it.
We use AI to build your job-search machine, not to mass-produce the spam that gets ignored. This is how I actually work, and you will leave with your system running.
01
Your Targeting System
Expertise × interests × market, mapped in Claude Code into a living target list of the roles worth your energy.
02
Your Application Engine
A resume and portfolio pipeline that tailors every application to its target. Each one lands 10× harder than a cold send.
03
Your Presence Machine
The social and digital system that markets you while you sleep. Day one is the setup. After that, it grows.
Two Ways In
Start online for $25. Build the whole system in one day on Nov 7.
Online Intro
Aug 27 or Oct 29 · 6pm ET · 90 min · Live online
$25 CAD
Same session on both dates
The big picture of the full system. See how Aim → Attract → Convert → Connect fits together, and decide if it is for you.
- The four pillars, explained live
- Why cold applications get no reply
- Watch Jose build part of the system live in Claude Code
- Live Q&A with Jose
Full Course: One Day
Nov 7 · 10am–4pm · In person · 30 seats only
$449 CAD
Bring a laptop. No coding needed.
Build your entire job-search system in Claude Code, with Jose in the room. Walk out with it running.
- Know exactly which roles to go after, and why you
- Applications that get answered, not ignored
- A presence that makes the right people find you
- A network that opens doors for years
What Mentees & Students Say
He helped me throughout my job search journey, and I have secured interviews from FAANG. He not only helped me with Product management preparation, but also constantly motivated me throughout the process.HasikaaMentee
Networking is about relationships, not transactions: the ROI shows up later, not immediately. Treat interviews as practice, not pass/fail: every round teaches you something. Jose, talking with you was genuinely helpful, thank you for the perspective!Leah KimProduct Designer
Over the past few months I went from commercial PM to building Flowwise, a live AI-powered fintech app, from scratch. From user research and product strategy to a live interactive prototype, this program pushed me to think differently. A huge thank you to my instructor Jose Platero for his guidance, feedback, and genuine investment in our growth.Chelsea PascualProduct Manager
Common Questions
Who is this for?
Product builders trained outside North America: PMs, designers, makers, and builders trying to break into the US or Canada market. If you have been sending applications and hearing nothing back, this is built for you.
Do I need to know how to code or use Claude Code?
No. We set everything up together in the full course. If you can write an email, you can build your system. You will need a laptop and a Claude account with a paid plan (about $20 USD per month). We set up Claude Code together on the day.
Is this immigration or visa advice?
No. I teach targeting, positioning, and networking: the craft of getting hired. For immigration questions, talk to a licensed professional. That is not my area, and I will not pretend it is.
Which session should I pick?
Start with the $25 online intro if you are not sure. It runs twice, on Aug 27 and Oct 29, and both dates cover the same material. The Nov 7 full course is where you build the whole system, end to end.
Will one day really get me a job?
One day gets your system built. The job comes from running it in the weeks after. You leave with the machine and the playbook. The results come from the work you put in next. I will always be honest about that.